A perfect balance of sweet and oaky flavour. Jack Daniel's whiskey is mellowed drop-by-drop through 10 feet of sugar maple charcoal, then matured in handcrafted barrels of their own making.

Jack Daniel's Tennessee Whiskey doesn’t follow a calendar. It’s only ready when their tasters say it is. It is judged it by the way it looks, by its aroma, and of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago, and how they still do it today.

Old No. 7 Whiskey won its first Gold medal in 1904 at the Worlds Fair in Missouri, and has continued winning awards ever since.